How to write for an online audience

by Vikki Maver
With so much emphasis on a website’s look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct – and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.

Vikki Maver

Vikki Maver is a specialist web writer with over eight years’ copywriting experience. She is also a respected marketer, trainer and university lecturer.

Vikki has written compelling copy for countless websites, emails, newsletters and blogs. Brands she has written for include ANZ, Monash University, Lend Lease, Australia Post, Melbourne School of Business and Crown Casino.

Vikki knows how to use words with more impact and motivate people to continue reading in the highly cluttered and competitive online world. Her marketing background gives her the ability to immerse herself in the marketing needs of her clients – and the mindset of almost any target audience.


  • Website content writing
  • Writing skills training
  • Marketing and corporate copywriting

Comments are closed.